Ad Psychology Nerds

Become a smarter marketer in 5-mins/week with research-backed consumer psychology insights, delivered to your inbox every Wednesday, for free.

Latest

Framing

+1

Increase sales with "authenticity"

Nov 19, 2025

•

4 min read

Increase sales with "authenticity"

Copy

Fancy vs. simple words in ads

Nov 12, 2025

•

5 min read

Fancy vs. simple words in ads

Pricing

+1

Why "Only 5 per customer" doubles sales

Nov 5, 2025

•

4 min read

Why "Only 5 per customer" doubles sales

Landing Page

+2

Red vs. yellow buttons

Oct 29, 2025

•

3 min read

Red vs. yellow buttons

Pricing

+2

The psychological trick to increase sales with upsells

Oct 22, 2025

•

4 min read

The psychological trick to increase sales with upsells

Images

+1

Which color correction in ad images get more sales: warm vs cool

Oct 15, 2025

•

4 min read

Which color correction in ad images get more sales: warm vs cool

Strategy

Could making people work harder actually increase sales?

Oct 8, 2025

•

3 min read

Could making people work harder actually increase sales?

Design

+1

Should your buttons be flat or 3D?

Oct 1, 2025

•

2 min read

Should your buttons be flat or 3D?