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Latest
Oct 1, 2025
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2 min read
Should your buttons be flat or 3D?
Sep 24, 2025
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3 min read
Use curiosity in ads to make leads less skeptical
Sep 17, 2025
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3 min read
How renaming pricing plans can increase sales
Sep 10, 2025
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3 min read
Do people actually fear losses more than they value gains?
Sep 3, 2025
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3 min read
Stop saying “limited time”
Aug 27, 2025
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4 min read
Does using a first name in emails get higher conversions?
Aug 20, 2025
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4 min read
Does including drawbacks of the product in your ads reduce conversions?
Aug 13, 2025
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4 min read
Which converts better: close-ups or wide shots?